The Venue



TV, Radio and Video


2017 The Kieno Kammies Show
Listen here for the radio Interview with Kieno Kammies of The Kieno Kammies Show, Cape Talk on 27 February


2016 Thundafund Campaign
In November 2016 we ran a Thundafund fundraising campaign to raise R75 000 via the crowdfunding platform. We are excited to announce that campaign was a success! With days to go we made the target, and even better news, we had a matching giver, which allowed us to purchase a second machine and grinder. Thank you to all who supported the campaign – by partnering with the unemployed, we change lives from Ground UP. This is the clip that supported the campaign

2015 Ground UP Barista Academy
Short overview and interviews with graduates from the Ground UP Academy - Learn to Earn's barista training course.


2014 Learn to Earn's 25 year DVD
Interviews with Learn to Earn graduates on the impact of LtE in their lives. From graphic designers and trainers to warehouse managers and pattern makers - their lives were shaped by their time spent at LtE 


2011 Carte Blanche report
In February 2011, Roché van Wyk, Learn to Earn's Director was interviewed by M-Net's magazine and actuality programme Carte Blanche regarding the impact of South Africa's 2011 National Budget on Not for Profits.


2011 IFWA anti-ivory campaign
In 2011 Learn to Earn was chosen by The International Fund for Animal Welfare to create 100 000 elephant badges. Over 200 ladies across the Peninsula hand sewed elephant badges to be handed out in the UK, Europe, USA during IFWA's fundraising and anti-ivory poaching awareness campaign. IFWA's South African Communications Manager Christina Pretorius put together a brief video overview of the project.

Print & Social Media



Learn to Earn is regularly featured in various media. Here are a few articles and reports about us:

Ground UP Acadmy & Mobile was featured as Organisation of the Month in the June issue of Food & Home Magazine. 

How to do your employees some good.
Learn to Earn was featured in a Personal Finance article on helping employees to become financially literate and debt-free.

Play your Part 
Play your Part is a national initiative that encourages all South Africans to contribute to positive change and is part of Brand South Africa, whose main objective is the marketing of South Africa. We were featured in the article Learning to Earn a living.  

Trickle Out Project  
Learn to Earn was used as a case study for the Trickle Out Project. The Trickle Out is a research project funded by the UK Economic and Social Research Council (ESRC) examining social enterprises and environmental enterprises in Eastern and Southern Africa. The project considers the role and potential contribution of such enterprises to sustainable development and poverty alleviation. The project is based in Queen's University Management School, Queen's University Belfast.



Learn to Earn

Hear what some of our graduates, students, and E³ mentees have to say about their time at Learn to Earn

Contact us

Should you wish to find out more about becoming a member of the Learn to Earn Association please contact us on This email address is being protected from spambots. You need JavaScript enabled to view it. or +27 21 671 2230.



                   The attendees of the 2014 LtE Association Workshop        

Research report

Learn to Earn has been changing lives since 1989. During this time we have established two multi-million rand training centres and have skilled over 9000 previously unemployed people with market related skills, thus empowering them to provide for themselves and their families.

We have conducted community research and analysis for many NPO's and PBO's including Phambili Nge Themba, Fisantékraal Centre for Development, the GetOn Foundation and the International Labour Organisation. The research for the IOL was completed in 2009 and was entitled Potential Social Enterprise Development Opportunities in the Cape Flats Area, Western Cape.

We have also advised many NPO's and PBO's on their strategy with regard to establishing community organisations that focus on skills development and job creation using Learn to Earn's model.

While each Community Analysis is costed individually, the minimum cost would be in the region of R250 000. While it is the organisation's responsibility to raise this, LtE will assist where possible.


Becoming a Member and other FAQ's

Which organisations can become members?
Organisations that are:
developing unemployed people to become economically active,
Christian and willing to implement LtE's holistic philosophy of development,
have the necessary NPO and PBO registrations,
have developed a track record that demonstrates good leadership and sustainability, and
committed to doing the community analysis.

What are my responsibilities as a member of the LtE Association?
• To contribute to developing best practice through sharing information and resources.
• To conduct all activities and training with professionalism and integrity.
• To live out the values of the LtE Association.
• To participate in a monitoring and evaluation process which focusses on the organisation's development.
• To fulfil all statutory requirements for a NPO/PBO.
• To pay the LtE Association fees which are set annually.

How does my organisation become an LtE Association member?
If you meet the above requirements and wish to apply for membership, please contact us on This email address is being protected from spambots. You need JavaScript enabled to view it. 

What does it cost to be a member of the LtE Association?
Currently the annual membership fee is R14 000 + vat. There are other costs depending on the services rendered by LtE. 

The benefits of an effective partnership are priceless!

become1 become2





Learn to Earn Vision and Mission