The Venue



E³ Contact us

If you would like further information regarding the E³ programme or would like to make a donation towards the programme please contact the following:

E³ programme
Gen Kruger
+27 21 361 5972
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Enterprise Development Funding
Aleks Jablonska
+27 21 671 2230
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Our Partners

Funding Donations

Donations to Learn to Earn can be made either to our Skills Development Programme (Socio Economic Development, BBBEE maximum of 5 points) or Enterprise Development Programme (BBBEE maximum of 15 points). Learn to Earn Training is a Section 18A registered Not for Profit.

When making the funds transfer kindly reference the allocation with the name of your company & the purpose of donation (SED or ED). Unless otherwise specified, funding will be allocated across Learn to Earn's SED programme (skills training).

An official thank you letter/receipt will be issued within a month of the donation received. This will be followed by a BEE letter. Tax certificates are issued after the end of LtE's financial year (31 March) in which the donation was made (i.e. from April). Please forward the company details (contact person, postal address, email / telephone) to This email address is being protected from spambots. You need JavaScript enabled to view it. s to facilitate the process.


Learn to Earn's SED and ED programmes are audited on an annual basis by Empowerdex.


Future Entrepreneurs

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LtE supports a group of extraordinary entrepreneurs who have the potential to transform their communities through their hard work and dedication. We currently have a range of potential entrepreneurs who have indicated a desire to participate in the E³ program. Their ideas range from a day-care centre, an amusement centre and an idea to make and sell children's aprons.

Through a rigorous, multi-step 3-6 month long selection process, the E³ department screens entrepreneurs who have completed an LtE training course. Those candidates with exceptional, high-impact potential ideas are then further interviewed before presenting their business plans to our Business Selection Panel, comprising of LtE board members and LtE management.

The programme selects South Africans of all ages, ethnicities and educational backgrounds. It sends a message to the communities we work in, that through hard work, creativity and values-driven leadership, individuals living anywhere, from any background, can turn an entrepreneurial idea into a sustainable business.

Interested Learn to Earn graduates who would like to apply for the mentorship programme should meet ALL of the following selection criteria.

They should:

  • Be a South African from a previously disadvantaged population group
  • Have completed or are currently completing a Learn to Earn course
  • Be in their LtE trainer's opinion sufficiently equipped to be a successful entrepreneur in their chosen industry
  • Show the initiative/interest in running their own business or have proven experience in running an enterprise already.
  • Be entrepreneurially minded, capable, proactive, willing to learn and be able to communicate efficiently & effectively

If you feel this is an opportunity that you would like to pursue please contact: Geniveve Kruger on +27 21 361 5972 or This email address is being protected from spambots. You need JavaScript enabled to view it.




Present Entrepreneurs

The Odd Cup

The Odd Cup is the name of the coffee shops at the Khayelitsha and Hermanus branches of Learn to Earn. Each of these coffee shops is run in partnership with Learn to Earn by an entrepreneur in the E³ mentorship programme.

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The Odd Cup Hermanus is now run by Zayno Sampson, our Enterprise Development mentee. He has always had a passion for cooking and a vision to run his own business. What started out as take-away meals from home has now become a bigger opportunity with focusing on growing and becoming well known in the community. Zayno completed the Cater Care course at Learn to Earn Hermanus in 2011 and then worked at 2 Hermanus based restaurants, from which he learnt a great deal.  

Zayno has great ambitions and is driven and very positive about his future. He is looking forward to his three years on Learn to Earns E³ programme, learning all that he can and growing his business. His dream is to open a second take-away business at the Hawston taxi rank and employ staff there. Zayno is studying Financial Management through Oxbridge Academy and will complete this in 2016.


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Ntombie Macanda, our Enterprise Development mentee at the Khayelitsha Coffee Shop, has always had a passion for cooking and a vision of running her own catering business. What started out as helping people in her community with catering for functions has led to the opportunity of a life time.

'This is very exciting for me and my family, as they are always supportive and I am very positive that I will make the best out of this, as I am really enjoying what I am doing. I really thank LtE for giving me this opportunity and thank my family for all the support they have shown.'

E³ Programme Graduates

Through the E³ initiative (Enterprise Enabling Environment), LtE makes a determined effort to encourage entrepreneurs to start and grow their businesses. At the end of the 3 year project-based mentorship programme E³ graduates leave quipped with sound technical and business skills to ensure a healthy approach to business.

E³ Graduates include:

Gilbert Muchanyara of Gilberts Catering

At the end of 2013 Gilbert graduated from LtE's E³ programme. He is now operating his catering business from premises in Hermanus and continues to cater for the Overstrand Municipality, Curro School Hermanus, the Windsor Hotel and private functions (weddings, birthday celebrations and dinners).

Gilbert Muchanyara - 083 303 6920 or This email address is being protected from spambots. You need JavaScript enabled to view it.

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Zukisa Fono of Zuks Mini Factory

Zukisa graduated from LtE’s E³ programme at the end of 2014. He is now operating his furniture upholstery and sewing & alternations business from the business hives at LtE Hermanus.

Zukisa Fono - 083 391 0133 or This email address is being protected from spambots. You need JavaScript enabled to view it.

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E³ Our People



Genevieve Kruger: E3 Facilitator

Genevieve Kruger our E³ Facilitator joined the LtE family in April 2013. She trained as a Home Economics teacher but only taught for one year in the UK. She previously worked as a Project Manager building houses in the townships of the Western Cape.

Gen as we call her, enjoys baking, event planning, sewing and being creative. She is passionate about making a difference in other people’s lives and being an instrument of change in our communities.

Learn to Earn Vision and Mission