The Venue



The Ground UP Barista Academy is certified to provide coffee and barista training by The Speciality Coffee Association, a non-profit organisation that represents thousands of coffee professionals, from producers to baristas all over the world.
SCA GUP logo
Coffee Diploma System
On offer is a range of accredited modules that form part of the SCAE (Speciality Coffee Association of Europe) Coffee Diploma System (CDS). Coffee is a huge industry offering many and varied career opportunities, and the CDS allows people to choose the educational path that most suits their needs.
Six different modules exist in different disciples, each with 3 levels of qualifications. Foundation, Intermediate and Professional (Introduction to Coffee is one level).  For every module you gain points for each qualification taken, and when you have achieved 100 points you will be awarded your overall diploma. It’s your choice on the modules you take to get your 100 point. 
The Ground UP Barista Academy offers training in Introduction to Coffee, Barista Skills and Brewing
  Basic Info Length of Course

Introduction to Coffee 
10 points

The starting module of the Coffee Diploma System, for those with an interested in coffee or starting on their coffee career 1 day 

5 points

Suitable for beginners to gain an insight into key skills in a new area. 1 day 

10 points

Suitable for those working in the area already wanting to consolidate their key skills 2 days

25 points

Suitable for those who have worked in the areas for some time and want to push their knowledge and skills to a high level

3 days


SCE IntoToCoffee logo  


SCE Barista Skills logo


SCE Brewing logo


BEE SCA points

The Global Challenge 

Global Challenge

2017 Global Golf Challenge      
Birdies 2 Earn Donation Campaign

Are you ready to Tee-Up for a Hand-Up?

Help us raise funds to up-skill local communities across the Cape Whale Coast in South Africa, by supporting this initiative, which is allied to The Global Challenge.

The 2017 event saw two teams of eight players from the Northern and Southern Hemispheres battle it out for the stunning Ralph Walton designed trophy. In 2018 the North will be back to defend their victory, and the South, under the leadership of Laurette Maritz, are back to challenge them for it!  

17 GC winners 1
The funds raised via the #Birdies to Earn campaign on the Back-a-Buddy platform will go to supporting Learn to Earn in developing unemployed people with market-related skills and life skills - restoring dignity and equiping them to earn an income and support their families.
The 2018 Global Challenge is taking place at the Hermanus Golf Club from 12-14 January 2018.

Learn to Earn is the beneficiary for the Global Challenge Charity Invitational where 10 professional women golfers from the Southern Hemisphere complete against their Northern Hemisphere counterparts for honours, but mostly, for the opportunity to raise awareness and funds for Learn to Earn’s various programmes

Visit the #Birdies to Earn Campaign and make donation toward changing the lives unemplyed in Hermanus and surrounds.

Thank you to the Global Challenge team for raising awareness and funds for Learn to Earn.

Global Challenge 2017



The following business have partnered with us on an ongoing basis to raise funds for Learn to Earn

Nation-Builder Nation Builder ~ Building Tomorrow Today

web-Rhumaa-Foundation Rhumaa Foundation

Other financial and non-financial donors are listed in our Annual Reports. We do have industry partners who assist us with placement opportunities and job shadowing. To find out more regarding partnering with Learn to Earn please contact Aleks Jablonska on 021 671 2230 or This email address is being protected from spambots. You need JavaScript enabled to view it.

Partner with Learn to Earn

We need you to partner with us

For us donating directly into our bank account is best (no need for you register and no commissions from online platforms etc for us). If you would like to make a recurring donation we would encourage you to add us as a recurring beneficiary payment from your bank account.

Bank details:
Account name: Learn to Earn
Bank: ABSA
Branch Code: 632005 (Main Road, Plumstead)
Account number: 450 151 424
Swift code: ABSA ZAJJ

If you would like to use an online payment platform:

web-donate-payfast-button Payfast (SA based)

Donate to LtE via (uk) (UK based)

web-donations-paypal-logo  Donate to LtE via PayPal  PayPal (USA based)

South African Partners
Once you have made your donation, please email This email address is being protected from spambots. You need JavaScript enabled to view it. with your proof of payment and contact details. You will receive a receipt for your contribution and your Section 18A tax certificate after the end of our financial year (April/May).

United Kingdom Partners
Learn to Earn uses Stewardship ( to process our donations in the UK. When donating please indicate clearly that your gift is for Learn to Earn – ref no 2003 6471. All gifts of £30 or more are tax recoverable under the Gift Aid Scheme. You will need to register with Stewardship's donation portal before using this giving method for the first time.

United States Partners
If you are based in the USA, your donation to Learn to Earn South Africa is also tax deductible as LtE is a registered section 501(c) 3 organisation.
For information please contact This email address is being protected from spambots. You need JavaScript enabled to view it. 

Making a tax deductible donation to LtE will give unemployed people a 'hand up'.





Business Essentials Course


The purpose of the Business Essentials Course is to help new small business owners develop business skills which will enable them to start-up and successfully run their new business. The course teaches participants knowledge, skills and attitudes to successfully start up and run a business. Some of the modules covered include: business planning, costing & pricing and marketing your business.

Modules covered:
• The Business Idea
• Do you have what it takes?
• Business Planning
• Money Sums
• Costing & Pricing
• Stock
• Selling
• Marketing your Business
• Business Finances
• The Business Plan


Offered: Khayelitsha and Hermanus 
Instructor: Gen Kruger
Entry Requirements: Grade 10, operating business (operational times: 3 months)
Course Duration:  8 weeks - twice a week
Times:  Day 1: 08:30 - 16:30 and Day 2: 08:30 - 13:00
Cost to student: 2018
R400 (includes a R150 registration fee)
Cost to Learn to Earn: R8000 to train one person
Donate to make it happen


2018 Bus Essen web cost


Learn to Earn Vision and Mission