The Venue



The Feel Good Project Students

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I've learnt a lot about retailing, merchandising, shop display and customer service. Being part of tfg is a big stepping stone for me. I foresee many doors opening up because I'm more confident now. I was one of the fortunate students to be promoted and it has given me the courage to better myself'
Cynthia Mapiye Foschini Group supervisor – May 2010
In 2011 Cynthia was employed by tfgP as the project managers' assistant.

After 3 years of unemployment, I'd given up on my future, until I decided to try out LtE. I experienced so much positive change at LtE; I regained hope, my faith grew stronger, and I received access to an opportunity to train for 6 months with tfgP as a Retail Trainee. When I started at tfgP, I said to myself I must do something every day that my future-self will thank me for. Never in my wildest dreams did I think I'd become a Store Supervisor or a permanent employee at tfgP. It's been a wonderful journey full of learning and encouragement. It sometimes feels like I'm dreaming just waking up every morning to go to work knowing that I have a bright future. Today I'm able to provide for my family and that alone is the best thing. I'm no longer an unemployment statistic, instead, the sky truly is the limit for me and it is all thanks to LtE and tfgP!
Nobuntu Gana ~ 2014

If you would like to recruit a graduate from the tfg project please contact Keenan Swartz on This email address is being protected from spambots. You need JavaScript enabled to view it. for assistance.

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The Feel Good Project - Staff 

The tfg Project team is led by William Bent. He is supported by Basil Carelse, Helen Magazi, Molly Mapendere, Nobom Ntsuntswana and Cynthia Mapiye.




The Feel Good Project - Board

The Feel Good Project has representatives from both TFG as well as Learn to Earn on it. The Board meet once a quarter.

The Feel Good Project - Legal & BEE status

Legal Status
The project was established in 2009 as a section 21 company between LtE, a not for profit and TFG, a JSE listed company.
Section 21 Not for Profit Company: 2009/016429/08
VAT No – 4740254737

Audited financials
Audited financial documents are available for the following years:

2012-2013 (year end 31 March 2013)
2011-2012 (year end 31 March 2012)
2010-2011 (year end 31 March 2011)
2009-2010 (year end 31 March 2010)




The Feel Good Project Overview

The aim of the project is to fight poverty by training unemployed people in skills relevant to the retail supply chain.


Unemployed people





Graduate from a LtE training course
in either sewing or office administration





TFG shop returns, sample lines,
garment overruns and rejects





 Receive, clean, repair





Warehouse and dispatch





Repaired items sold in a
Feel Good Store





Profit goes back into
The Feel Good Project



THE FEEL GOOD PROJECT - "Doing good never goes out of fashion"


Established in 2008, the feel good Project (tfgP) is an innovative civil society project between Learn to Earn (LtE) and JSE listed company and South African retail giant, TFG (The Foschini Group)

The aim of the project is to fight poverty by training unemployed people in skills relevant to the retail supply chain. tfgP trainees are chosen from students who have completed one or more of LtE's market related skills development training courses for further training in the retail, supply and warehousing sectors.

Stock is made up of limited samples, over-runs as well as rejects from the various TFG brands and refurbished customer returns (customer returns are sorted, cleaned and mended before being sent to the store).

The stores  are situated in Ralph Street, Claremont , +27 21 671 7392 and at Harare Square, Ncuma Street, Khayelitsha, +27 21 363 4374

 the feel good Project stores  the feel good Project


BRC - Contact Us

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The items manufactured in the Learn to Earn Business Resource Centre are made by recent graduates of our sewing programme. These ladies and gentlemen come from communities where the unemployment rate ranges between 30%-70% and most households are made-up of 7 adults and a number of children. The communities are characterised by high poverty and many live in informal housing.

By purchasing from and using the BRC to sew conference bags, picnic blankets etc you are playing a role in breaking the cycle of poverty in South Africa.

If you would like to contact the BRC for a quote or placement query please contact us on +27 21 361 5972

Or email BRC manager - This email address is being protected from spambots. You need JavaScript enabled to view it.

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Learn to Earn Vision and Mission