This is not just a cup of coffee. This is a cup of hope. By partnering with unemployed people and training them to be an entry level barista, we are changing lives from the Ground UP.
This is not just a cup of coffee.
This is a cup of hope.
By partnering with the unemployed and training them to be an entry level barista, we change lives from the Ground UP.
Ground UP Academy is a Learn to Earn initiative to train and equip unemployed people in becoming entry level Baristas. Coffee is one of the most traded commodities in the world and is one of the fastest growing sectors in the South African economy. In the Western Cape alone, there are more than 180 micro-coffee roasters, in addition to the main stream coffee suppliers. The explosion of coffee chains, independent operators and retailers developing speciality in-store departments underscores the growth and development of this area. As the coffee culture in SA matures more and more companies are requiring skilled Baristas.
How to support Ground UP:
Hire Ground UP for your next event:
Hire our mobile barista unit to visit your next event (birthday celebration, school event, sports day etc). The barista’s manning the unit are graduates from the programme.|
Specialty Coffee Association Training:
The Ground UP Barista Academy offers training that is accredited by Specialty Coffee Association of Europe (SCA). When training is offered in a commercial setting, the already employed, entry-level employee is given an opportunity to improve their skill set. B-BEEE Application: Through contributing towards the skills training for the unemployed, formal & informal training scorecard requirements can be met, together with training offered to selected own/existing employees (as relevant). Additional points available for training and subsequent employment of previously unemployed people, as per target specific EAP demographic requirements.
Donate a once-off or a monthly amount to the programme (donations are tax deductible)