This is not just a cup of coffee. This is a cup of hope. By partnering with unemployed people and training them to be an entry level barista, we are changing lives from the Ground UP.

This is not just a cup of coffee.

This is a cup of hope.

By partnering with the unemployed and training them to be an entry level barista, we change lives from the Ground UP.

Ground UP Academy is a Learn to Earn initiative to train and equip unemployed people in becoming entry level Baristas. Coffee is one of the most traded commodities in the world and is one of the fastest growing sectors in the South African economy.  In the Western Cape alone, there are more than 180 micro-coffee roasters, in addition to the main stream coffee suppliers.  The explosion of coffee chains, independent operators and retailers developing speciality in-store departments underscores the growth and development of this area. As the coffee culture in SA matures more and more companies are requiring skilled Baristas. 

With this in mind LtE established the Ground UP Academy in 2015. All training is conducted in line with LtE’s approach to holistic human development, covering social, economic, emotional and spiritual development. With the result of a well-rounded Barista who can work in any coffee environment. Training includes coffee theory & practical, job shadowing at local coffee shops and Life Skills. Ground UP entrepreneurial activity is through Ground UP Mobile.

How to support Ground UP:

Donate:
Donate a once-off or a monthly amount to the programme (donations are tax deductible)

Buy coffee:
Purchase Bean There fair trade coffee from Learn to Earn – not only is the coffee ethically produced, but all revenue generated through sales goes back into the Academy. Contact us on: This email address is being protected from spambots. You need JavaScript enabled to view it.  or use our online order form. 

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